Why Digital Marketing?


Because you want more customers!

We all have the great intention of staying on top of our social media posts, websites and local community pages.  The initial push is great and then…something happens.  Your posts start dwindling and you website starts looking outdated.  


Let me help you stay on your game!


Online marketing is essential for any business due to its significant impact on brand visibility, customer engagement, and overall business growth. Here are a few reasons why online marketing is important:

    1. Wide Reach: Online marketing allows businesses to reach a global audience, breaking down geographical barriers. Through various digital channels such as websites, search engines, social media platforms, and email marketing, businesses can connect with potential customers around the world.

    2. Targeted Audience: Online marketing enables businesses to precisely target their desired audience based on demographics, interests, and online behaviors. This targeted approach helps optimize marketing efforts by reaching the right people who are more likely to be interested in the products or services offered.

    3. Cost-Effective: Compared to traditional marketing methods like TV or print advertising, online marketing often provides a more cost-effective solution. Digital channels offer a range of affordable advertising options, including pay-per-click (PPC) advertising, social media ads, and email marketing, allowing businesses to reach their target audience without spending excessive amounts of money.

    4. Measurable Results: Online marketing provides extensive data and analytics to measure the effectiveness of marketing campaigns. Businesses can track various metrics such as website traffic, conversion rates, engagement levels, and customer feedback. This data helps businesses make informed decisions, refine their marketing strategies, and improve their return on investment (ROI).

    5. Improved Customer Engagement: Online marketing facilitates direct and real-time interaction with customers. Businesses can engage with their target audience through social media, email newsletters, live chat, and other channels. This active engagement builds relationships, increases brand loyalty, and enhances customer satisfaction.

    6. Enhanced Brand Awareness: Online marketing allows businesses to establish and strengthen their brand presence. Consistent and strategic online marketing efforts help create brand awareness, establish brand identity, and differentiate the business from competitors. A strong online presence increases brand recognition and builds trust among potential customers.

    7. 24/7 Availability: Unlike physical stores with limited operating hours, online marketing enables businesses to be accessible round the clock. Customers can visit a website, make purchases, or engage with a business at their convenience. This availability enhances customer convenience and expands business opportunities.

In today’s digital age, online marketing has become indispensable for businesses of all sizes. Its ability to reach a wide audience, target specific demographics, provide measurable results, and foster customer engagement makes it an essential tool for business growth and success.


Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.


Jennifer Marshall of Marshall Writes

Who Am I

I’m a digital marketer.  Promoting local businesses is what I do ~ all day.  I have 30 years experience as an entrepreneur and 15 years of experience in the social media and website world.   I offer consulting sessions to businesses that want to upgrade or start their social media presence and/or websites.  I can help you make the right strategic choices whether you use my other services or not.  Text me for a consultation.